Partnerships

We consider collaborations that fit an audience curious about how sport works, while keeping commercial material distinct from independent editorial coverage.

Ways to collaborate

Possible projects include clearly labelled partner features, relevant resource placements and other standing partner placements that make sense beside our sports explainers. Proposals should name the subject, intended audience and placement being considered.

Clear labels, separate judgement

Partner material and paid placements are labelled so readers can recognise their commercial context. A collaboration does not guarantee favourable editorial coverage, and editorial explanations remain separate from partner messaging.

Start a conversation

Send partnership proposals through the Contact page and select the partnership option. Include the organisation or project name, the proposed collaboration and any timing or placement details. We review each idea for relevance and fit.